Welcome! How can I help you?

Quick overview on highlighted areas I can help you with!

Coach A's Products

Don't see EXACTLY what you are looking for? EVERYTHING is customizable. Chat with Coach A about your wants, needs and goals. She loves creating new & unique products. No person is cookie cutter!

  • $299 or 3 monthly payments of $99.66

ALPHA

90 days of extreme lifting. Targeting all the major muscles groups. Coach A has unique moves that keep you challenged & never bored! 

  • $1,750 or 3 monthly payments of $583.33

ALPHA MEGA

For the ALPHA'S that are serious. 90 Day lifting program, weekly check in calls, Arm Battlefield, & Nutrition 101. ALPHA plan for success!

  • $299 or 3 monthly payments of $99.66

90 Days to becoming a Wolf : Fitness Program

Coach A's 90 day program is a powerhouse mix of moves that helps takes the guess work away & lets you get busy! Videos to ensure proper form

  • $1,500 or 3 monthly payments of $500

90 Days to becoming a Wolf: Fitness Program {+ Weekly check-in Call}

Coach A's 90 day powerhouse program takes the guess work away & lets you get busy! Example videos, & weekly calls to ensure success. 

  • $350 or 3 monthly payments of $116.66

90 Days to becoming a Wolf: Customized Fitness Program

Have an injury that may require a customized program? Or the pre made routine just isn't your style? Coach A can create one just for you!!

  • $1,550 or 3 monthly payments of $516.66

90 Days to becoming a Wolf: Customized {+Weekly check-in Call}

Coach A can customize your 90 day plan to your skill level & likes. This plan includes weekly check in calls to ensure success!!

  • $2,000 or 3 monthly payments of $666.66

A True Leader of the Pack

You're running with the Wolves now! The Juggling Act, 90 Days to becoming a Wolf, along with 1 hour check in calls & 1 month membership!

  • $50

Coach A's 4-1-1

Coach A addresses basics before getting started on your health & fitness journey. 

  • $120

When Coach A is away, WE still SLAY

When Coach A is away & can't be with you LIVE, she makes sure to pick some of her favorites for you to push play & SLAY!

  • $100

Coach A's Mix UP Madness

Coach A choose a few favs to keep her members on track while she is on the road. A mix of cardio, lifting and even a section of holiday specials just for fun!

  • $120

Coach A's LIVE OCTOBER

Get a full month of Coach A's LIVES! Mix of cardio and weight training at your finger tips. Never a dull moment! 

  • $120

Coach A's LIVE MO-vember:: Just MO-ve it!

A full month of Coach A's LIVE!! Catering to beginner to intermediate. Something new every day to ensure you aren't getting bored!!

  • $120

Coach A's LIVE 25 Days of Fitness

Coach A's Club December:: 25 Days of Fitness!! Holiday themed workouts sprinkled the entire month!

  • $120

Coach A's LIVE January: New Year, New YOU

Coach A LIVE for the entire month of January! Mix of cardio and strength training! 

  • $120

Coach A's LIVE February: For the LOVE of MYSELF

Coach A LIVE for the entire month of February! Mix of strength training and cardio!!

  • $120

Coach A's LIVE: March/April It's not Luck, it's hard work

Coach A's Club LIVE classes with March & April combined

  • $120

Coach A's Club LIVE: MAY: Move it

Coach A LIVE for the month of May. Cardio & Strength Training at your fingertips! Just push play! 

  • $120

Coach A's Club LIVE: July: Toning thighs, Back flys & making fat CRY

Coach A LIVE for the month of JULY! Special focus on legs and back!

  • $120

Coach A's Club LIVE: August

Coach A's LIVE workouts for August! 

  • $39.99 or 2 monthly payments of $19.99

The Arm War

Coach A has created a killer "glamour muscle" routine that will give you the arms you've always wanted.  Get ready for war! 

  • $39.99 or 2 monthly payments of $19.99

THE ARM WAR II : JUDGMENT DAY

Arm War II: Judgment Day
 
384 Reps. No Excuses. 

Coach A's clients craved more so it's time to level up. Do you have what it takes?

  • $70 or 2 monthly payments of $35

Arm Battlefield

It's time to hit the Battlefield & work for the best arms of your life. Arm War & Arm War II are sure to give you the guns you've desired.

  • $39.99 or 2 monthly payments of $19.99

Balance REMIX

Coach A's Balance REMIX is a calorie blaster that has been designed to target the CORE! Helping improve our balance to help prevent injuries

  • $39.99 or 2 monthly payments of $19.99

Booty Bash

Booty, Booty, Booty rockin everywhere!! Coach A didn't disappoint when she created this program! Sculpt, tone and build the perfect booty!

  • $39.99 or 2 monthly payments of $19.99

Coach A's got your BACK

Coach A has designed a rockin back mash up to develop & create a beautiful back. Coach A has your BACK on this one! 

  • $39.99 or 2 monthly payments of $19.99

5 ALIVE

Here is FULL body workout that targets the glutes & hamstrings just a bit extra! Voted a "Coach A fav" by her clients. Huge calorie burner!

  • $39.99 or 2 monthly payments of $19.99

Wolf Pack Abs

Coach A has created 4 series to give you the Wolf Pack Abs you desire! Shes included floor, bench, hanging & her favorites! Lets get ripped!

  • $39.99 or 2 monthly payments of $19.99

Hotel Cardio & Travel Pack

Hotel, Motel, HOLIDAY INN... You can NO longer use travel as an excuse as to why you aren't getting your workout in! Zero equipment required

  • $253 or 2 monthly payments of $126.50

The Wolf Power Pack

This POWER Pack gives you ALL of Coach A's add on programs. Both Arm Wars, Booty Bash, Coach A's got your Back & more!!!!

  • $299 or 2 monthly payments of $149.50

"The Juggling Act Theory"

Coach A's 30 Day Juggling Act, is the 1st step & KEY to her clients success to health & fitness. Master this & you will STOP starting over!

  • $400 or 2 monthly payments of $200

Life Coaching Packages: 4 sessions

Coach A's 1 on 1 calls can have a specific focus such as health, relationships etc. or can be general per call discussing issues as needed. 

  • $700 or 2 monthly payments of $350

Life Coaching Packages: 8 sessions

Coach A's 1 on 1 calls can have a specific focus such as health, relationships etc. or can be general per call discussing issues as needed. 

  • $900 or 3 monthly payments of $350

Life Coaching Packages: 12 sessions

Coach A's 1 on 1 calls can have a specific focus such as health, relationships etc. or can be general per call discussing issues as needed. 

  • $250

Nutrition 101

Coach A teaches that nutrition is key & you can NOT out train a bad diet! Giving guidance on clean eating & how to fuel your body correctly!

  • $150

Coach A's Kitchen

Don't know what you are doing in the kitchen? Don't worry, Coach A shows some easy LIVE cooking recipes!! 

  • $3,000 or 3 monthly payments of $1,000

Wolf Pack + 1

Coach A knows the journey can be a bit more fun when you have a partner in crime by your side! Grab that plus 1 & you can conquer together! 

  • $3,000 or 3 monthly payments of $1,000

Wolf Pack Wedding

Coach A knows how important your BIG day is! Customize this plan to fit your wedding party needs. You'll feel perfect for your big day! 

  • $39.99 or 2 monthly payments of $19.99

Coach A's Lower Back FOCUS

Coach A has designed a slow paced, strengthening and stretching routine that FOCUSES on the lower back! Have lower back issues? Here you go!

  • Starting at $120/mo

Coach A's Club

  • 2 products

Clients all over the US have learned from Coach A's approach & are able to live a balanced life style, keep weight off, maintain & continue to push to even bigger goals. Going backwards is no longer an option.

Nicholas Hammarstrom- Taking control & NO more insulin!

"Two years ago I ran into Ashley as I was about to start my weight loss journey. I had just been diagnosed with diabetes & needed to be on insulin. Her positive personality & persistence in getting me to sign on to her program is one of the biggest reasons why we are great friends today. It was tough in the beginning, but it didn't take long to develop the trust needed to go after my goals. In 6 months I lost 42 pounds! The best part is I've used her Juggling Act Theory to KEEP IT OFF!! I also have her membership to watch for her recipes, live cooking & health tips. Two years later, i'm still down a total of 46 pounds & am able to keep off what I lost. I understand what habits it takes to keep the weight off. It gets better, NO more insulin for diabetes! She is real, honest, positive and has new material daily. Thanks for your help Coach A!" 
- Nicholas Hammarstrom 
North Dakota

Brooke Svejkovsky

I met Coach A when she was running a monthly challenge group. I was a little nervous getting started but decided Ashley's positivity might help me get motivated. Coach A understood my struggles and made extra time to meet with me during the program. Each week we would meet one on one & she even texted & called through the week to check on me. I quickly gained trust with her and knew I wanted her to be my trainer for the months to come. 

Coach A taught me everything I know today for my health and fitness journey. She calls this her "Juggling Act Theory." I didn't have a clue how to eat right, form a routine and form the habits needed to stay successful. Now I do. I started working with Ash 4 years ago. I've lost over 50 pounds and now stopped counting because I have been building muscle. I never thought my body could look so good but I feel even better. My confidence has 100% changed from before I started. Coach A changed my life & her and I became great friends. 

Keep changing lives Coach A!
-Brooke Svejkovsky
Montana

Ernesto Leon

When I first started my health & fitness journey, all I knew is I wanted to better my health for my son. Once I started working with Coach A she really opened my eyes to where I could take my fitness level. Learning from her Juggling Act theory and being apart of her monthly groups, really made me understand how to change daily habits to keep my weight off. I have lost 40 pounds & am in the best shape of my life. Coach A is understanding, real & passionate about what she does.  I know anytime I have a question I can always count on her. Not only was she my trainer but she is a great friend to me.
-Ernesto Leon
Colorado

Sarah Eisler

I've always been a stress/emotional eater & between loosing my mother to suicide, then my father a year later; I had plenty of difficult emotions to deal with. Shortly after my mother passed, I knew things were going downhill fast with my health. I realized I needed to do a complete 180, & fast!! It was then I realized that Coach A was doing just what I needed! She was helping people with their weight loss journeys, and providing them the necessary tools to reach their goals. I joined her monthly group & started doing her daily workout programs she customized for me. Coach A was by my side the entire time! 
I followed a strict clean eating plan that Coach A put together for me. Very different from what I was use to doing. That was very difficult for me but with the help from Coach A I did it! I had went from a hefty 175 pounds to 145 pounds in about four months!! 
About a year later I dealt with some other family trauma that caused me to put my focus else where besides to my health & fitness. I started gaining the weight back & knew I didn't want to go back down that road. 
I reached back out to Coach A to help me get back on track & I am quickly bouncing back right where I want to be. 
Coach A has helped me through all my struggles and has never left my side! Now, I have a new commitment to eating clean & exercising six days a week. I have replaced old habits with new ones. Now the 30-60 minutes a day I have set aside for myself has lead me to playing outside more with my kids, and being a more confident mother and wife! 
-Sarah Eisler
Colorado

Let me explain...

I didn't crack the code over night. This has taken YEARS of personal experience.

Losing 100 pounds experience. 

I was just like anyone who wanted to lose weight. 

I wanted results NOW & didn't have a clue where or how to start.

This wasn't EASY

I had tremendous trial & error. I had to learn not to be a "YO-YO" dieter, to stop chasing the diet fads & there wasn't a magic pill.  

I had to STOP making excuses. NO more starting next week, next month, next year

I had to want it bad enough that I figured out how to STOP starting over.

After YEARS of trial & error

I started having people ask, "How did you do it?"

Strong is the New Pretty became by accident. A true passion I fell upon became something I could & wanted to share to the world to help others struggling just like you.

There isn't a worse feeling than feeling incapable & powerless. Feeling uncomfortable in your own skin. Dreading putting on your clothes & hating seeing yourself in the next photo taken. 

Been there. Done that. 

I'm Ashley Briggs, Certified Personal Trainer, Certified Health & Life Coach

Having my own experience in a weight loss battle helps me better connect with my clients on a whole other level.

I have had a past of mental, physical & sexual abuse. From loved ones & total strangers.

Rape. Infidelity.

I was married to a narcissist that pushed me so far over the limit to almost take my own life.   

I can relate...so lets keep it real!

If you are looking for a Coach that's going to make this journey sound like it's so much fun & super easy....

I'm not your girl. 

I coach & teach the way I wish I would have had someone teaching me. I am going to "shoot it to you straight" because the more you know & understand the more likely you will be mentally prepared & push through!

Once you learn my techniques you'll never go back..

As a Coach I believe in BALANCE. 
Life is a beautiful gift & it passes us quickly. Enjoy life as the best version of yourself. Not as the person with their head down because of lack of confidence.

Stop having moments you look back on that you wish you felt better, had more energy, felt more confident. Stop wishing you could keep up with your children or grandchildren. Felt sexy in front of your significant other.  Don't hide in the back of a family picture. Stop dreading putting on your swim suit & most importantly you shouldn't have to worry about your health! 

Stop having the moments you think, "I wish I would have stuck to that one program, I wonder where I would be today?"

I'm here to share my years of experience & what has given my clients a lifetime of success.  They don't have to worry about starting over anymore. They stopped starting over.

Leaders of the Pack

"The day I met Ashley Briggs, she was at a mutual friends birthday party. She was beautiful, outgoing, fit & fearless. Of course, I was drawn to her instantly. She is what every woman wants to be like. Getting to know Ashley over the years has been great & we've become really good friends. Not just because she is amazing & fun but because she is REAL!  She doesn't care what others think of her, she is very kind & will give you or anyone, the shirt off her back. She's had her struggles & that is what makes her so fearless. Ashley put together fitness & life coaching groups, that is how I got involved with the fitness side of Ashley, which is one of her amazing characteristics. Ash makes eating clean & exercising fun. She gives us step by step, easy ways to cook or meal prep. (Keep it simple, stupid) Ash is your biggest fan because she knows how it is to struggle with weight & eating right. I have had great results following what Ashley has taught me. She helped me cleanse my body & I lost 17 pounds! It also helped reset my body. This helped with getting my healthy eating dialed in & getting on track working out. Having someone keep you accountable help the days go by so much faster & she doesn't let you fail. I lost another 15 pounds & lots of inches but most of all I gained CONFIDENCE. I became fearless & I became someone I am proud of! I'm not afraid to be this amazing person that I am!! 

I recommend Ashley for her life & health coaching services. Her healthy eating tips and hacks.  She is a person who will always be a friend & someone I look up to!

Melissa Warren

"I first started following Ashley on "Strong is the New Pretty" several years ago! I just sat back & watched how bad ass she was for the first few months. I finally decided to join her in one of her fitness groups & things have never been the same! Not only did Ashley help me get into great shape, she helped me become more confident & set goals for my life. Ashley has been a GREAT coach, and became one of my closest friends. She is always there to chat & a shoulder to lean on. WE have had many great times together & helped each other through difficult times! Ashley has always been dedicated to helping others. I am so grateful our paths crossed & she came into my life!

Jayme Wonsick